Stay ahead of competition thru highly differentiated and creatively crafted strategies.

Build deep insights into customer behavior using innovative marketing models.

Eliminate guess work and bring a scientific approach to marketing.
Stay ahead of competition thru highly differentiated and creatively crafted strategies.

Build deep insights into customer behavior using innovative marketing models.

Eliminate guess work and bring a scientific approach to marketing.


At SMG we help you build a strategic roadmap.


By identifying untapped profit potential and focusing resources on your most productive marketing assets.


Using finest time tested marketing models based on sophisticated algorithms.


With a team of experts with vast multidisciplinary experience and research.


To give you high returns on your marketing investments.
Our consulting practice based on analytics approach can deliver substantially improved results and help you see your markets and customers in a refreshingly different manner.

OUR CORE AREAS ARE:
01
Strategic Marketing


02
Enterprise Loyalty Programs

03
Category Management Strategies

04
Scientific Direct Marketing Methods

05
Product Portfolio Analysis

06
CRM Strategy


07
Strategies to build Marketing Data

If your organization generates huge amount of data like in retail, telecom, consumer goods, hotels etc. we can help you with creatively prepared analysis and reports on a periodic basis.

AREAS COVERED ARE:
01
Marketing Analytics & Predictive Modeling


02
Market Basket & Shopper Behavior Analysis

03
Customer Analytics Modeling


04
Loyalty Analytics & Program Management


05
Churn Management


06
Customer Lifetime Value Reports

07
Campaign Modeling


08
Pricing Analytics


09
Retail Store Optimization





Years of research & experience led us to develop a basket of innovative products that can actually help you improve your business performance.
01
Loyalty & Customer Analytics Suite

02
Product Affinity & Basket Analysis

03
Forecasting


04
Attrition Control System

05
Life Time Value Calculation

06
Sales Dashboard


Our strategic initiatives have given many of our clients visibly improved performance both in quantitative and qualitative terms.

A leading international apparel brand - Increase in average bill value by over 25%, improved repeat purchase rates to 42%, campaign based on predictive
model gave conversion rates of 20% + at the store level.

A leading apparel retailer - Increased sell-thru rates; modeled risk behavior to rationalize attributes used for design optimization, used forecasting at store level to determine shelf lifecycle at full price.
A global beauty care company (Malaysian operations) - Identified product baskets that have high probability scores of being bought by customers. Improved overall off take. Identified customers likely to attrite.

A Grocery retail chain - Launched India's first grocery loyalty program, created
store score card to assess performance, doubled the conversion rates on SMS campaign based on market basket modeling.

A leading jewelry retailer - Built price rationalization mechanism to reduce loss due to sub
optimal price bands; understating the impact of outliers.

Fixed line Telecom company - was able to identify about to defect customer clusters accounting revenue gaps of up to 19%.
A Hotel chain - Analyzed competitive environment, building a product strategy, new product planning and creating robust customer engagement strategy.

A large real estate project - Set up their customer engagement
system and using online techniques to plug the deficiencies in sales system. Built significant sales traction in a tough market environment.

A large Films & Entertainment Company - Identified core strengths thru a detailed
customer and competition analysis and helped the company in build a global marketing platform, product rationalization andcustomer management strategy. Strong market acceptance and positive impact on sales.
01
Retail


02
Malls


03
Telecom


04
Consumer Goods


05
Airlines & Hotels


06
Banks & Financial Services




SMG was founded by well known professionals having spent over 30 years each in various capacities in large organizations.
HARSH VARDHAN

Harsh heads the strategy consulting area and is a well known marketing professional with close to 30 years of experience in leading companies like HCL, ITC and O&M. A management graduate from XLRI Jamshedpur, he has been in the forefront of several new initiatives and innovative practices in marketing.

DR. RAVI SHANKAR

Ravi leads the technology team and is a senior research scientist with established credentials in building advanced mathematical algorithms used in analytical modeling. An IIT Madras alumnus and with a PhD in computer sciences has taught in several international universities.

HARSH VARDHAN

© 2011. Strategic Marketing Group. All rights Reserved.